Don't get lost in the volume. Tighten your story so it lands.
For mid-career professionals changing role or direction, including after redundancy. Eight weeks to find the one thread that makes your career make sense, and say it clearly enough to cut through. You get the tools, a rhythm that keeps you moving, and a coach who tells you what needs to be said.
It is rarely about ability.
The people I work with are good at what they do. They are just going about the search in a way that hides it. Four mistakes come up again and again.
A CV opening that says nothing
"Dynamic, results-driven professional" could be anyone. Your first lines are the most valuable space on the page. Use them for something only you could say.
Applying cold and calling it progress
Watching the application count climb feels like momentum. But a cold application competes with hundreds of others. A conversation with someone who knows the hiring manager does not.
A CV with no thread running through it
A list of jobs, each one fine, nothing connecting them. In the interview you cannot say in a sentence what makes you different, because the CV never worked it out.
Writing about the past
Employers are not buying your history. They are asking what you will do for them. Your past matters only as proof of what comes next.
Your golden thread
Before any interview you should be able to answer one question: what is the one thing I want this panel to remember about me?
Most capable people cannot answer it yet. Finding that single story, the one that connects your experience and makes you the obvious choice, is the work. Once you have it, your CV, your LinkedIn profile, your networking conversations and your interview answers all start saying the same thing.
Built for people who do not need hand-holding.
You are capable. So instead of paying a coach to sit with you while you write, I send you bespoke best-practice guides to read, reflect on and work through in your own time. Then we use short, regular touchpoints to refine what you have built. It is the same quality of thinking, without paying hourly rates for the doing.
A steady rhythm that keeps a long search moving, rather than bursts of effort whenever it crosses your mind.
A weekly touchpoint with me, four hours across the programme, to sharpen what you have worked on since last time.
Tailored to you, not a generic course. Each one is a working document you fill in, not a lecture you sit through.
What you get to work with
Who this is for
This is for you if
- You are a mid-career professional with real experience to build on
- You have been made redundant, or you are choosing to change role or direction
- You are capable, and want tools and accountability rather than hand-holding
- You are ready to do the work between our touchpoints
This is not for you if
- You are just starting out in your career
- You want someone to write it all for you
Two ways to work together
Both include every guide and template. The difference is how much of my time you use.
Eight weeks of guides and templates, with two hours of one-to-one Zoom time with me kept for where it matters most.
- Every guide and template, built around you
- Two hours of one-to-one Zoom time with me across the 8 weeks
- Time spent where you need it: usually finding your golden thread, then interview preparation and practice
All the guides and templates, plus a weekly half-hour with me for eight weeks, four hours in total.
- Every guide and template, built around you
- 30 minutes with me every week for 8 weeks
- Steady accountability, so momentum does not fade when the search gets long
Your one-to-one time is flexible, because everyone needs it in a different place. For most people it goes on two things: finding that single golden thread through their career, and then interview preparation and practice.
I know a career transition can be a difficult and uncertain time, so I offer a range of payment options, for example paying in one go or spreading the cost across the eight weeks. Mention it on our call and we will find something that works for you.
I have done this alongside dozens of people like you.
I spent 18 months as a career management consultant at a major global career transition firm, carrying a roster of around 50 clients and helping them find new roles and new careers. Now I offer the same approach directly, in a form that is affordable and built around you.
Before that I led teams at NatWest, spent over a decade at the FSA and FCA, and trained as a Co-Active coach (CPCC). I know how hiring decisions are made, and I know what it feels like to be on the other side of the table.
My promise: I will say what needs to be said. I am your champion, not your friend.
What people say
“When I started working with Alex, I was stuck in a loop, beginning every Monday with no clear direction and reluctant to reach out to anyone. My perspective shifted once we finished the first part of his plan, which included reworking my LinkedIn and CV, positioning myself, and then further developing how to talk about my experience. I went from a broad interdisciplinary background to a sentence I can say out loud, ‘I decipher signals from noise.’ What helped most was feeling I wasn’t the only one going through this, and that there was a way through it. Alex doesn’t come from the design industry, but he understands how people think. My Mondays now begin with direction, and if you’re in the middle of a job search, he’s the person I’d point you to.”
“As one of Alex’s clients, I’ve found he asks the questions that make you think differently, helps you understand how you operate best, and then encourages you to make the changes. His coaching played a big part in me landing my new role, and I’ll continue to work with him to ensure I get the best possible start and stay accountable for what I set out to achieve. If you’re on the fence, have a taster session. You won’t regret it!”
Not sure if this is right for you? Let's find out in 15 minutes.
A short, no-pressure call. I will be upfront about whether I am the right fit and which option would suit you, even if the answer is that I am not.